Experienced UI/UX Designer with 20+ years of expertise in user experience design, prototyping, and front-end development. Passionate about modernizing and transforming web and mobile applications, leveraging user research, data-driven insights, and accessibility best practices to craft intuitive, user-centric experiences. Skilled in taking complex problems and exploring solutions iteratively through sketches, wireframes, and high-fidelity mockups.
Proficient in design systems, wireframing, prototyping, and leading cross-functional initiatives from concept to execution. Strong knowledge of WCAG accessibility standards (Section 508), responsive design, and modern JavaScript frameworks such as Angular and Vue. Proven ability to align business goals with exceptional user experiences, ensuring seamless collaboration between design and development teams.
A versatile designer with expertise in creating scalable, accessible digital products, optimized for various screens and browsers, including Chrome, Safari, Firefox, and legacy versions of Internet Explorer. Adept at managing multiple projects, adapting quickly to new technologies, and delivering high-quality work under tight deadlines—all while fostering a positive, collaborative team environment.
At the core, I love designing and problem-solving. Whether refining an existing experience or building something from the ground up, my mission is always to push creative boundaries, optimize usability, and deliver impactful digital solutions.
Redesign Trail's End mobile application dashboard and create a new look for overall mobile theme. I literally redesigned and created a brand new mobile theme from scratch. This theme would carry over into other dashboard screens such as Wagon Sales, Storefront Sales, and Online Sales. It literally changed the way every screen was designed within the mobile application going forward. The new theme introduced an orange accent, various uses of blue hues (light to dark), fonts, and custom icons to develop a new brand and style guide.
Problem Statement
The main problem was the previous Trail's End mobile app was not getting good public views. Many parents and scouts were not engaging with it because it was clunky and didn't really do anything except display useless data and other simple actions. Overall, the user experience was not great and the application looked pretty bland as well. At first, the dashboard was really clunky with tables and numbers that did not relate to each other lined up giving false totals. There was no real thought into the navigation, quick actions or widgets so users could quickly manuever around.
Goal
The main goal was to improve the product to the point that we change or remove many of the negative comments that previous users had about the user experience and to turn those into positive experiences. This theme would carry over into all dashboard screens such as Wagon Sales, Storefront Sales, and Online Sales. Improve readability of KPIs on dashboard. Main goal was to improve usability, speed, and identify a global theme for the new application. I also tried to condense information as much as possible with widgets
Involvement
Work with CTO and CIO to formulate best UX strategies for the best user experience possible.
Research and come up with design and flow solutions for best user experience which would offer the least or no user friction
Lead UX Designer for entire life of mobile app redesign/enhancement from beginning to end.
Create wireframes/prototypes and hi-fidelity mockups for new dashboard concepts and presented them to gain approval from top stakeholders.
Clearly translate ideas to developers via documentation such as developer notes with detailed information, user interaction specs, typography, and other styles.
Create various UI styles & elements such as custom icons, dividers, and overall elements that make the app look new and fresh.
Perform UI/UX peer reviews for mobile developers to improve quality and reduce amount of errors pushed to production.
Created a brand new theme for the company introducing an orange accent, various uses of blue hues, specific typography, and a duo tone line icon style.
Outcome
Brand new and improved looking dashboard with clean, readable, and meaningful data.
Improved rating for new app by having 5/5 star rating on apple store. Used to be 2-3.
Resolved many negative user comments on the previous app regarding mostly user experience.
Enhanced checkout flow, which is quick, easy to use, and looks great!
Through iteration we were able to create a brand new mobile theme which would be used throughout the remaining screens and flows.
Created various UI styles & elements such as custom icons, dividers, typography, cards, navigation and overall elements which make the app look new and refreshed.
Lots of great internal praise from top stakeholders, marketing department and IT as my position was brand new and no one expected what I delivered.
Redesign Trail's End mobile application Wagon Sale checkout flow. For dashboard I literally redesigned, and created a brand new theme. This theme would carry over into other dashboard screens such as Wagon Sales, Storefront Sales, and Online Sales. It literally changed the way every screen looked within the mobile application. The new theme introduced an orange accent, various uses of blue hues(light to dark), fonts, and custom icons to develop a new brand and style guide.
Problem Statement
The problem was the old Trail's End mobile app was not getting good public views. Many parents and scouts were not using it because it was clunky and didn't really do anything except display data and other simple actions. Overall, the user experience was not well and the application looked pretty bland overall.
Goal
Goal was to improve the Wagon Sale checkout flow user experience and design. Create a brand new mobile theme that would be pleasing to the eyes and give Trail's End a fresh start visually. The main goal was to help provide the best user experience, which involved strategy, design, best practices, collaboration and many prototypes to explore best scenarios.
Involvement
Work with CTO and CIO to formulate best UX strategies for the best user experience possible.
Research and come up with design solutions for best user experience for existing and new flows.
Lead UX Designer for entire life of mobile app redesign/enhancement from beginning to end.
Create wireframes/prototypes and hi-fidelity mockups for new dashboard concepts and presented them to gain approval from top stakeholders.
Clearly translate ideas to developers via documentation such as developer notes with detailed information, user interaction specs, typography, and other styles.
Create various UI styles & elements such as custom icons, dividers, and overall elements which make the app look new and fresh.
Perform UI/UX peer reviews for mobile developers to improve quality and reduce amount of errors pushed to Production.
Created a brand new theme for the company introducing an orange accent, various uses of blue hues, specific typography, and a duo tone line icon style.
Outcome
Brand new and improved looking checkout flow developed to add products quickly and checkout with least user friction.
Added swipe gestures for quick actions such as delete and edit quantity.
Amazing rich user experience through every detailed phase of checking out from adding items to donating and selecting delivery options.
Received positive feedback from Scouts, parents, and internal company.
Created clickable prototypes (hifi and lofi) to give top stakeholders a clear view at what we could do and persuaded them with amazing presentations that clearly showed the improved user experience.
Created various UI styles & elements such as custom icons, dividers, typography, cards, navigation and overall elements which made the app look new and refreshed.
Added many great features such as ability to quickly cash out, view order, refund an order, and more.
Developed a list view flow and grid view flow to cater to different users.
Redesign Trail's End mobile App Storefront Shift Signup flow. The main task was to enhance Scout Storefront Signup experience. The flows would include many ways for users to view/find/schedule/cancel a shift at a valid Storefront. My challenge was to think through the many flows a user may manage Storefront Shifts (upcoming, viewing available, signing up, cancelling, filtering, etc.) to tell what dates were available to save user time.
Problem Statement
Current view was very minimal in regards to interface and usability.
Goal
Goal was to improve the overall Storefront Shifts flow user experience and design. Allow a Scout to do everything from the app like they could on the desktop application. Ultimately the main goal was to make it easier for Scouts to find Storefront locations that were available and book shifts easily and quickly.
Involvement
Work with CTO and CIO to formulate best UX strategies for the best user experience possible.
Research and come up with design solutions for best user experience for existing and new flows.
Lead UX Designer for entire life of mobile app redesign/enhancement from beginning to end.
Create wireframes/prototypes and hi-fidelity mockups for new dashboard concepts and presented them to gain approval from top stakeholders.
Clearly translate ideas to developers via documentation such as developer notes with detailed information, user interaction specs, typography, and other styles.
Create various UI styles & elements such as custom icons, dividers, and overall elements which make the app look new and fresh.
Created clickable wireframe and presented for approval as well as HiFi Mockups.
Created all custom icon used within navigation, and throughout all screens.
Outcome
Brand new and improved looking Storefront Signups flow developed to allow Scouts to find and signup for a Storefront Shift with least user friction.
Integrated interactive calendar with icons and colors for different states that would be easily recognizable to users.
Ended up with a much better looking user interface.
Added quick actions such as 'Get Directions' close to each location.
Created clickable prototypes (hifi and lofi) to give top stakeholders a clear view at what we could do and persuaded them with amazing presentations that clearly showed the improved user experience.
Created various UI styles & elements such as custom icons, dividers, typography, cards, navigation and overall elements which made the app look new and refreshed.
Added many great features to speed up actions throughout the view such as viewing multiple shifts at one location, information tooltips, and an easy way to see how many Scouts were signed up already.
Developed a list view flow, calendar view, search view and grid view flow to cater to different users.
Create UX Architecture and UI Design for Trail's End mobile App Rewards flow.
Problem Statement
Trail's End changed the way Scouts receive points and wanted to persuade users to do Online Sales during Covid as Storefront Shifts would become non-existent during Pandemic.
Goal
The main task was to come up with an initial experience. The flows would include many ways for users to select prizes at different tiers. Once they select prizes, then the goal would be set at the highest prize tier selected. Ultimate goal was to increase user adoption to the Rewards program by showing many prizes available to entice scouts, while offering an efficient way for Scouts to set goal, select prizes, and claim gift cards.
Involvement
Architect the User Experience.
Research and come up with design solutions for best user experience for existing and new flows.
Create Prototypes to show best potential flow.
Create wireframes/prototypes and hi-fidelity mockups for new dashboard concepts and presented them to gain approval from top stakeholders.
Clearly translate ideas to developers via documentation such as developer notes with detailed information, user interaction specs, typography, and other styles.
Create various UI styles & elements such as custom icons, dividers, and overall elements which make the app look new and fresh.
Created clickable wireframe and presented for approval as well as HiFi Mockups.
Created all custom icon used within navigation, and throughout all screens.
Outcome
Creation of a new Rewards campaign allowing users the ability to now set a goal for the year they want to achieve while being motivated by prizes.
Added prize tiers where a user could see prizes at different level tiers and then set their goal to necessary tier.
Creation of new interface and user experience as this functionality did not exist prior to my position and was only controlled via web.
Came up with a floating button which shows when user has available gift card money to claim, instead of users having to hunt themselves.
Created clickable prototypes (hifi and lofi) to give top stakeholders a clear view at what we could do and persuaded them with amazing presentations that clearly showed the improved user experience.
Created various UI styles & elements such as custom icons, dividers, typography, cards, navigation and overall elements which made the app look new and refreshed.
Ended up with a very polished, well thought through product which received positive feedback internally and externally.
Increased user adoption of this via mobile app by 30%.
Redesign of State of Indiana Employment Self Service Portal. Design was more than 15-20 years old and needed drastic overhaul. Check out the before and after photos to get a better ideal of how my UX Design skills helped to transform this ancient statewide used application for the state of Indiana.
Involvement
Lead UX Designer among team of 10+ true backend developers
Research and come up with design solutions based off business development requirements and existing application
Train team on front-end/responsive design best practices
Create wireframes/prototypes for new functionality potential demonstration tp gain approval on design flows from project stakeholders
Convert mockups/prototypes into actual responsive design code
Perform code reviews to ensure team remained within style guide
Consult with business development to bring new ideas to fruition
Lead entire look and feel of application going through the full process of creating mood boards, style guide, and interactive documentation portal
Redesign of State of Indiana Client Self Service Portal. Design was more than 15-20 years old and needed drastic overhaul.
Involvement
Lead UX Designer among team of 10+ true backend developers
Research and come up with design solutions based off business development requirements and existing application
Train team on front-end/responsive design best practices
Create wireframes/prototypes for new functionality potential demonstration tp gain approval on design flows from project stakeholders
Developed UI kit for all components and also created custom bootstrap themed CSS
Perform code reviews to ensure team remained within style guide
Consult with business development to bring new ideas to fruition
Lead entire look and feel of application going through the full process of creating mood boards, style guide, and interactive documentation portal
Initial Homepage Wireframe Idea
Mobile Homepage Wireframe Idea
Registration Progress Steps Wireframe
HHGregg Samsung Brand Page
UI/UX E-Commerce Brand Layout Template
Created top brand landing page template for all major brands at hhgregg. This template was the first of many brand pages to get an updated look and feel for a better user experience on different devices. At the bottom of the page (not show) products appear for users to purchase. Since hhgregg went out of business, page is no longer available for view.
Samsung Galaxy Tab S2 New Product Intro
E-Commerce Landing Page UI/UX Design
Created top brand landing product template hhgregg. Purpose was to introduce and highlight product features while giving the user a better experience. At the bottom of the page (not show) products appear for users to purchase. Since hhgregg went out of business, page is no longer available for view.
HHGregg GE Product Brand Page
E-Commerce Landing Page UI/UX Design
Created top brand landing page for hhgregg. Page template consisted of call to action areas that could be swapped for the brands highlights as desired along with basic information. At the bottom of the page (not show) products appear for users to purchase. Since hhgregg went out of business, page is no longer available for view.
Redesign of existing website which needed modernized for mobile devices and updated look and feel. Built inside of Webflow CMS to utilize the blog platform and so owner could have CMS to make simple updates as necessary.
Created Wireframes, Mockups, and Consulted for new look of home page. Built by third party to integrate into their software. Was heavily involved in the User Experience, design, and outcome of the look and feel.
FBD 150th Anniversary Interactive Timeline
UI/UX Interactive Web Application / Mockup / Dev View Website
Created Interactive Timeline to display 150th Anniversary call outs. Uses a JS plugin that allows the management via a google excell sheets for the title, captions, and images. Created mockup and full cycle design to development.
National FFA Convention
Website Design / Dev / Sharepoint CMS Integration
After Redesigning the main portal for National FFA, they decided we needed a unique microsite for Convention with it's own look and feel and surrounded around robust convention content. Project is no longer up or has been redesigned since then.
FFA Organization Main Site
Website Design / Dev / Sharepoint CMS Integration
Redesign of the main portal for National FFA Organization. Included initial wireframes/mockups. Design was integrated into SharePoint theme and I was responsible for most of the styling enhancements and cooler components like mega menu and slider.
UX/UI Architecture for scheduling application design. Also created a brochure website for the application which is viewed above. More screenshots available of actual application coming soon.
Iconic Solutions Brochure Site
Iconic Solutions Brochure Site
Startup Brochure website for small business who desired an internet presence. Integrated with Wordpress CMS.
New Start up business consulted me to get their new patented product on the internet. Design website, Set up E-Commerce backend. Integrated payment modules and etc with website so it was fully functional and connected to a payment gateway.
Rough Notes Company BlogSite Redesign
Web Design / Wordpress CMS Integration / Consulting View Website
Tasked with combining an existing website and integrating a blogsite from their existing magazine subscription. Redesigned portal whild consulting with client. Integrated Wordpress for blogging CMS so client could maintain content inside of website. Trained client on how to keep content updated so they would not have to depend on anyone for updates.
Created Learning Management system for client who wanted curricullum platform to teach Arabic and to track it's clients. Designed and integrated with Moodle CMS.
